The 100 Movement is a 100-day accountability challenge running from January 1, 2027 through April 10, 2027. It is operated by Earf 3.0 LLC.
The 100 is a skill-based contest. Winners are determined entirely by points earned through completed, verifiable work. No element of the outcome is determined by chance. There is no drawing, no lottery, and no random selection at any stage.
Participants compete within groups of 100 across daily challenges, community participation, reflections, and two public submissions marking the beginning and end of the program. Level 1 is a beta. There is no cash prize.
By registering and submitting payment, participants agree to these rules in full, including the scoring system, conduct standards, content usage policy, refund policy, and verification process.
Entry fee. Entry is $110 USD, consisting of a $100 program fee and a $10 Commitment Fee. Both are charged together at checkout.
Eligibility. Participants must be 18 years of age or older at the time of registration and a legal resident of the United States, Canada, Australia, or New Zealand. Void where prohibited or restricted by law.
Level 1 is not open to residents of other countries. Additional countries are planned for future levels.
Registrations from outside those countries are void. If a payment is received from an ineligible jurisdiction it is refunded in full, automatically, and the registration does not proceed. Earf 3.0 LLC may verify residence at any point and may void a registration found to be ineligible, refunding it in full.
Employees of Earf 3.0 LLC and their immediate family members may participate but are not eligible to be recognized as a group winner.
Registration closes at 11:59 PM Eastern Time on December 31, 2026. No entries are accepted after that time for any reason. Everyone begins on the same day.
One registration per person. Each participant may hold one registration. Registering more than once, registering on behalf of someone else, sharing an account, or having another person create or submit content on your behalf results in disqualification without refund.
Group placement. Participants are placed into groups of 100 in the order their payment is received. A group locks when it reaches 100 participants.
The program platform opens before Day 1 at the100movement.com. Participants are emailed the opening time and how to sign in. Your player number and Initiation instructions are provided immediately after payment and by email.
Orientation begins at that moment and replays hourly until 11:00 PM Eastern Time on December 31. It covers what to expect, a walkthrough of these rules, and how Day 1 works. Attend any slot. It is not scored.
A public declaration posted before the program begins, tagged @lockinthe100. Full instructions are provided immediately after purchase and by email.
Public post deadline: within 7 days of your purchase. Your own date is on the page you land on after paying and in your welcome email.
Platform upload deadline: 11:59 PM Eastern Time on January 5, 2027.
Earf 3.0 LLC reserves the right to verify that a participant's public Initiation post was made on time before confirming any result.
Worth 5 points. All or nothing.
One challenge is released each day for 100 consecutive days beginning January 1, 2027. Challenges are delivered on the program platform.
The token. Each morning, along with the challenge, a token is announced: an ordinary household object such as a spoon, a sock, or a key. Your submission for that day must visibly contain that day's token. A photo must show it. A video must show it. A written submission must include a photo containing it.
The token confirms your submission was created that day. Submissions without the correct token do not earn points.
Deadline. Each day's submission must be uploaded before midnight in your own local time zone on the day the challenge is released. Late submissions are not accepted. There is no yesterday in The 100.
Value. 0.5 points per day. 100 days. 50 points total.
These rules are written so that every day is unambiguous and nobody loses a point for a reason that has nothing to do with whether they did the work. Where a question is mechanical rather than about effort, it is resolved in the participant's favor.
- 01Your submission time is when you press submit, not when the upload finishes. A large file that finishes uploading after midnight still counts, provided submission began before midnight.
- 02Your time zone is set when you first sign in and does not change during the program. If you travel, your deadline stays where it started. You may request one time zone change per level by contacting us.
- 03The token counts if it can be identified. It does not have to be centered, fully in frame, or well lit. If a reasonable person can see it is there, it counts.
- 04Close enough on the object counts. If the token is a spoon and you hold up a different spoon, a ladle, or a teaspoon, that counts. The token proves the day, not your cupboard.
- 05If the platform is unavailable, that day's deadline is extended by the length of the outage plus two hours, for everyone. Outages are announced on the platform and by email. You never lose a day because of us.
- 06A submission that fails to upload for technical reasons can be reported through the contact form within 24 hours. If the attempt is verifiable in our logs, the day is credited.
- 07Word counts are counted generously. A reflection of 148 words meets a 150-word minimum. We are looking for the effort, not the number.
- 08Ambiguity is decided in your favor. Where these rules could reasonably be read two ways and the participant clearly did the work, the reading that credits the participant applies.
Your group of 100 is who you compete against. One winner per group.
Your group of 10 is your accountability circle. Each group of 100 is divided into ten smaller groups. This is where you talk about what is working, what is not, and what you are struggling with.
Cycles. The 100 days are divided into ten cycles of ten days each. Several scoring categories are measured per cycle.
No participant's score depends on the actions, attendance, votes, or confirmations of any other participant. Everything you earn, you earn on your own submissions.
Group posts: 10 points. Post in your group-of-10 thread at least twice per cycle. 1 point per cycle. Ten cycles.
Community posts: 10 points. Post three original posts of at least 75 words each to the main community per cycle. Reactions and comments do not count. 1 point per cycle. Ten cycles.
Reflections: 10 points. Submit one written reflection of at least 150 words per cycle on what changed, what held, and what did not. 1 point per cycle. Ten cycles.
A public closing post made in the final ten days of the program, tagged @lockinthe100 and uploaded to the program platform. Full instructions are provided there.
Deadline: 11:59 PM on April 10, 2027, in your own time zone. That is Day 100.
Worth 5 points. All or nothing.
Every point is earned through a submission you make yourself. Maximum possible score is 100 points.
- 01The winner of each group is the participant with the highest total points.
- 02The overall winner is the participant with the highest total points across all groups.
- 03First tiebreaker: fewest missed daily challenges.
- 04Second tiebreaker: earliest cumulative submission time across all 100 days.
- 05All submission timestamps are recorded automatically. Tiebreakers are decided by data, never by drawing.
- 06Earf 3.0 LLC reserves the right to audit any participant's full submission record before confirming any result.
Level 1 is a beta and carries no cash prize. Nothing of monetary value is awarded to any participant based on their score or placement.
- 01Your player number is permanent. Numbers 0001 through 0100 are issued once and are never reissued. Every level after Level 1 begins at 101.
- 02The top scorer in each group of 100 receives entry to the following level at no cost, plus one additional seat to give to a person of their choosing.
- 02aThe highest scorer across every group receives lifetime access to every level of The 100 Movement.
- 02bEvery winner is added to The Wall and remains there permanently. Placement on The Wall cannot be purchased.
- 02cPlayer numbers 0001 through 0100 only. A participant holding a player number from 0001 to 0100 who completes Level 1 receives entry to Level 2 at no cost. This benefit attaches to those one hundred numbers and to no others. A participant holding any other number, in Level 1 or in any later level, does not receive it, regardless of score, placement or completion.
- 02dWhat completing Level 1 means. For the purpose of Rule 02c, a participant completes Level 1 by submitting both the Initiation and The Proof within their stated deadlines and not being disqualified under Rule 07. Daily challenge scores do not affect eligibility for this benefit.
- 02eAll entry benefits carry no cash value and cannot be transferred, sold, deferred more than one level, or exchanged for money. Entry covers the program fee only. The $10 commitment fee still applies and is paid by the person using the seat.
- 03Winners are announced publicly within two weeks of the program ending. Announcements are made on the platform and across our channels.
- 03aFinal scores are verified before any winner is announced. Verification takes place after the program ends and before any winner is announced, and may include reviewing submissions, tokens, and timestamps for any player in contention.
- 04Earf 3.0 LLC may offer non-competitive rewards during the program, such as items or benefits made available to all participants or to everyone reaching a stated milestone. These are not prizes and are not awarded by placement.
- 05Future levels may include prizes. Any such prize will be governed by its own published rules.
Participants sometimes make their own arrangements with each other, like a friendly bet, a forfeit, or a promise between two people in a group. Those arrangements are entirely between the people who make them.
- 01Earf 3.0 LLC does not organize, endorse, facilitate, administer, or take any part in wagers or private arrangements between participants.
- 02Earf 3.0 LLC never holds, transfers, escrows, or distributes money between participants for any reason.
- 03Any dispute arising from a private arrangement is between the participants involved. We will not adjudicate it, enforce it, or take it into account in scoring.
- 04Points and standings are determined solely by these Official Rules. No private arrangement affects them in any way.
- 05You are responsible for ensuring any arrangement you make is lawful where you live.
Full refunds are available until 11:59 PM local time on December 31, 2026. Request one by emailing lockin@the100movement.com before then.
After that time, there are no refunds except in the two cases below. Not for dropping out. Not for missing days. Not for not winning. Not for disagreeing with a scoring decision. Not for removal under the conduct standards.
Two exceptions:
Unfilled groups. Participants who cannot be placed in a locked group receive a full $110 refund or a guaranteed seat in the next level, their choice.
Cancellation by us. If Earf 3.0 LLC cancels the program before it begins, all participants are refunded in full.
Two places will have a later deadline. Neither is open yet. These are the deadlines that apply the day each one opens. Until then a payment from either is refunded in full automatically and the registration does not proceed.
| United Kingdom | 14 days from the day you buy, or December 31, 2026, whichever is later. |
| Ireland | 14 days from the day you buy, or December 31, 2026, whichever is later. |
If the state, province or country you live in sets a cancellation period that runs past December 31, you get that one instead. Email us and we will honor it.
None of this changes the entry deadline. Registration closes December 31, 2026 everywhere.
- 01You can skip any challenge. You lose the points for that day. You do not lose your place in the program. No challenge is ever mandatory.
- 02Assumption of risk. Participation is voluntary and undertaken entirely at your own risk. You knowingly assume all risks associated with participation, including physical injury, emotional or psychological distress, property damage, and financial loss. You are responsible for deciding whether any challenge is safe and appropriate for you, and for stopping if it is not.
- 03No guaranteed results. Individual outcomes vary and depend entirely on your own effort and circumstances. We make no representation, promise, or guarantee regarding any physical, mental, financial, professional, or personal result from participating. Nothing in our marketing or communications should be understood as a promise of any particular outcome.
- 04Medical clearance. Consult a physician before beginning, particularly regarding physical activity. If you have a medical condition, an injury, are pregnant, or are under a doctor's care, get clearance first.
- 05Not professional care. The 100 Movement is an accountability program. It is not medical, psychological, nutritional, financial, or legal advice, and it is not a substitute for professional care.
- 06Release. By participating you release and forever discharge Earf 3.0 LLC and its officers, members, employees, contractors, and agents from any and all claims, demands, injuries, losses, liabilities, or damages of any kind arising out of or relating to your participation, whether known or unknown.
- 07Limitation of liability. TO THE FULLEST EXTENT PERMITTED BY LAW, EARF 3.0 LLC SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATING TO THE PROGRAM. OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM SHALL NOT EXCEED THE AMOUNT YOU PAID TO ENTER.
- 08Indemnification. You agree to indemnify, defend, and hold harmless Earf 3.0 LLC and its officers, members, employees, contractors, and agents from any claim, loss, liability, or expense (including reasonable attorneys’ fees) arising out of your participation, your content, your violation of these rules, or your violation of any law or third-party right.
- 09If you need help. If you are struggling with your mental or physical health, please reach out to a qualified professional. This program is not built to carry that, and there is no shame in stepping away.
- 01Content license. By submitting content to The 100 Movement, posting content on any platform we operate, or posting publicly using our name, hashtag, or tag, you grant Earf 3.0 LLC a perpetual, irrevocable, worldwide, royalty-free, fully paid, non-exclusive, sublicensable and transferable license to use, reproduce, adapt, edit, crop, caption, translate, excerpt, combine with other material, publish, distribute, and display that content (including your name, likeness, voice, image, statements, and player number) in any medium now known or later developed, for advertising, promotional, editorial, and commercial purposes, without further notice, approval, or compensation.
- 02Your warranty. You confirm the content is yours, that you have the right to grant this license, that any other person appearing in it has consented, and that it does not infringe anyone else’s rights. To the extent permitted by law, you waive any moral rights in the content and any right to inspect or approve how it is used.
- 03No obligation to use. We are not required to use any content you submit, and we may remove, decline, or stop using anything at our discretion.
- 04Your data. Registration and participation data is processed through Stripe, our database provider, and our email provider. How we collect, use, and store it is described in our Privacy Policy.
- 05Electronic communications. By registering you consent to receive program communications by email and through the community platform, and you agree that electronic records and signatures satisfy any requirement that an agreement be in writing.
- 06Our records control. Earf 3.0 LLC’s records of submissions, timestamps, and scores are the official record of participation and determine all scoring outcomes.
- 07Disqualification. Earf 3.0 LLC reserves the right to disqualify any participant found submitting fraudulent proof of completion, violating the conduct standards, or manipulating the scoring system. Disqualified participants forfeit all points and standing without refund.
- 08Rule changes. Earf 3.0 LLC reserves the right to correct errors and clarify these rules. Participants are notified of any material change on the platform and by email. Scoring categories and point values will not change after January 1, 2027.
- 09Disputes. Scoring disputes must be raised within seven days of the submission in question. All disputes regarding scoring, eligibility, or results are subject to final determination by Earf 3.0 LLC.
- 10Technology. Earf 3.0 LLC is not responsible for submissions lost due to platform outages, internet failure, or participant device error. Participants are responsible for confirming their submissions posted successfully.
- 11Interruption. If the program cannot run as designed due to circumstances beyond our control, Earf 3.0 LLC may modify, suspend, or end it, and will determine final standings based on points earned to that point.
- 12Governing law. These rules are governed by the laws of the Commonwealth of Pennsylvania.
- 13The 100 Movement is operated by Earf 3.0 LLC, 4801 McKnight Rd. Ste. 1088, Pittsburgh, PA 15237. All rights reserved.